Privacy Policy

Last Updated: May 15, 2019

LiveChannel Platform Privacy Policy – Business Services Version

Privacy Policy Overview

Goodwell Technologies, Inc. and our affiliates and subsidiaries ("Goodwell," "we" or "us") take your privacy seriously. You should take the time to read our Privacy Policies (the “Policies”) to understand how we collect, use, and share personal information. .

The following explains how we collect, use, and disclose personal information for services we provide to you as a business entity and on your behalf to third party customers, including in connection with (the “Business Services”). We refer to you and other users of the Business Services as “Retail Partners”). We may also provide services directly to those third party customers, and this policy does not apply to those activities. These policies do not cover the practices of third-party partners such as our service providers, third party advertisers, or any social networking platforms, or any other third parties other than our service providers, or employees. For information about third party privacy practices, please consult their privacy policies.

Information you provide directly. We collect personal information you provide to us. For example:

  • We collect your personal information when you engage with or register for our Business Services, such as contact information (e.g., name, email address, postal address, phone number, fax number);
  • We may collect your personal information such as contact information when you contact us for assistance, or when you indicate that you are interested in hearing from us or one of our partners;
  • We may also collect your demographic information (age, occupation, role(s), etc.) to personalize and improve our Business Services and for marketing purposes.
  • We also collect information when customers or prospects visit our web sites. This information helps us understand what users are doing on our web sites, and how we can improve our web sites, Service, and policies.

Information collected automatically. As further described in the Use of Cookies and Similar Technologies section below, when you use our products and services, some information is collected automatically. For example, when you visit our sites used for our Business Services, our web servers automatically log your computer's operating system, Internet Protocol (IP) address, access times, browser type and language, the website you visited before our site, and your activity on our sites.

Third-party sources. We also obtain information from third parties. We protect information obtained from third parties according to the practices described in this policy, plus any additional restrictions imposed by the source of the information. These third-party sources may include other Retail Partners and other partners with whom we engage in joint marketing activities.

When you are asked to provide personal information, you may decline. But if you choose not to provide information that is necessary for certain products or features, those products or features may not be available or function correctly.

Use of Cookies and Similar Technologies

Our websites use "cookies" that are small files stored on your computer to allow us to better understand which pages our users visit, what they do when they visit those pages, and how much time they spend there.

In addition, our websites may contain other technologies to track user behavior, such as “web beacons” (also called single-pixel gifs) which we use to help deliver cookies on our websites, tell us which parts of a page are visited or used and gather usage and performance data. We may also include web beacons in our promotional email messages or newsletters to determine whether you open and act on them. In addition, we may gather certain information automatically, such as Internet Protocol (IP) address, browser types, Internet Service Provider (ISP), the website you visited before our site, operating system, device specifications, date / time stamp and clickstream data. We use this information to analyze trends, to administer our Business Services, to track users’ movements around our websites and to gather demographic data about our user base as a whole.

Our websites may include web beacons and cookies from third-party service providers. In some cases, that is because we have hired the third party to provide services on our behalf, such as site analytics. In other cases, it is because our websites contain web beacons used to track interaction with and effectiveness of content (such as videos and informational content) or ads from third parties. Because your browser connects to those third parties' web servers to retrieve that content, those third parties are able to set or read their own cookies on your device and may collect information about your online activities across websites or online services

The third-party analytics providers we use include: Google Analytics and Microsoft Application Insights. Many third-party analytics providers allow you to opt-out from their collection or use. For more information, click on the links above.

You can also use browser controls to limit how the websites you visit are able to use cookies. Instructions for blocking or deleting cookies may be available in each browser's privacy or help documentation. Please be aware that if you choose to block cookies, certain website features that depend on cookies may no longer function. If you choose to delete cookies, settings and preferences controlled by those cookies, including advertising preferences, may be deleted and may need to be recreated.

How We Use Your Personal Information

We use the personal information we collect to provide you with our Business Services and to help ensure that your experience with our website is robust, interactive, and as seamless as possible, for the purposes described in this policy and otherwise disclosed to you. For example, we use the personal information to:

  • Provide our Business Services, which includes sharing personal information with Retail Partners when it is appropriate (including facilitating and carrying out transactions you request), updating, improving, troubleshooting and providing support for our Business Services;
  • Improve and develop our Business Services;
  • Personalize our Business Services and make recommendations, and understand you and your preferences to enhance your experience and enjoyment using our Business Services;
  • Send you information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages;
  • Advertise and market to you (see the Use of Cookies and Similar Technologies section of this policy for information about your advertising choices), including sending promotional communications, targeting advertising, and presenting offers to you, such as new products, offers, rewards, contests, upcoming events, and other information about our products and services and our selected partners’ products and services;
  • Operate our business, such as improving our internal operations, securing our systems, and detecting fraudulent or illegal activity.

Why We Share Personal Information

We share your personal information with your consent or as necessary to complete any transaction that you have requested or to support the purposes described in this policy. For example, when you choose to use our Business Services to facilitate a purchase by consumers from or through our Retail Partners, we will share that data with our Retail Partners to help them fulfill your transactions, support returns and customer services, and other purposes described in their privacy policies.

In addition, we share personal information among our affiliates and subsidiaries. We may also share certain personal information about you to companies working on our behalf for the purposes described in this policy. These companies may help us process information, fulfill or deliver orders, manage and enhance customer data, provide customer service, assess your interest in our products and services or conduct customer research or satisfaction surveys. In such cases, these companies must abide by data privacy and security requirements and are not allowed to use personal information they receive from us for any other purpose. We may also disclose and transfer personal information as part of a corporate transaction such as a merger, transfer, divestiture, or sale of all or a portion of our business or assets.

Finally, we will access, transfer, disclose, and preserve personal information when we believe that doing so is necessary to:

  • comply with applicable law or respond to valid legal process, including from law enforcement or other government agencies;
  • protect our customers, for example to prevent spam or attempts to defraud users of our products, or to help prevent the loss of life or serious injury of anyone;
  • operate and maintain the security of our products, including to prevent or stop an attack on our computer systems or networks; or
  • protect our rights or property, including enforcing the terms of our agreements.

How You Can Access and Control Your Personal Information Access, extraction, correction and deletion. If you wish to request access to, or correction or deletion of, personal information about you that we hold, you can contact us as described in the How to Contact Us section.

However, to the extent permitted by applicable law, we reserve the right to decline requests that are unreasonable, excessive, prohibited by law, could adversely affect the privacy or other rights of another person, or where we are unable to authenticate you as the person to whom the data relates.

Communications preferences. If you receive promotional email or SMS messages from us and would like to stop, you can do so by following the directions in that message. These choices do not apply to mandatory service communications that are part of our Business Services, or to surveys or other informational communications that may have their own unsubscribe method.

Cookie controls. Most web browsers are set to accept cookies by default. Instructions for blocking or deleting cookies may be available in your browser's privacy or help documentation. If you prefer, you can set your browser to delete or reject cookies. If you choose to delete or reject cookies, this could affect certain features or services of our website. If you choose to delete cookies, settings and preferences controlled by those cookies, including advertising preferences, may be deleted and may need to be recreated. See the Use of Cookies and Other Technologies section of this policy for more details.

Advertising and analytics. Our third-party analytics partners typically provide options to opt-out of certain information collection or use. See the Use of Cookies and Other Technologies section of this policy for more details.

Do Not Track. Some browsers have incorporated "Do Not Track" (DNT) features that can send a signal to the websites you visit indicating you do not wish to be tracked. Because there is not a common understanding of how to interpret the DNT signal, our websites do not currently respond to browser DNT signals. Instead, you can use the range of other tools to control data collection and use, including the cookie controls and advertising controls described above.

Security of Personal Information

We take precautions, including administrative, technical and physical measures, to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration and destruction. These precautions, like any information security program, may be circumvented or hacked, and we do not guarantee security.

In the event we provide you with the ability to enter personal credentials and a password to access our Business Services, to help us improve our data protection efforts we request that you use a strong password, never share your password with anyone or use the same password with other sites or accounts, and notify us immediately if you suspect any misuse of your username or password.

Location of Personal Information

The personal information we collect may be stored and processed in your country or region, or in any other country where we or our affiliates, subsidiaries, or service providers maintain facilities. Currently, we primarily use data centers in the United States. The storage location(s) are chosen in order to operate efficiently, to improve performance, and to create redundancies in order to protect the data in the event of an outage or other problem. We take steps designed to ensure that the data we collect under this policy is processed according to its provisions and applicable law wherever the data is located.

We transfer personal information from the European Economic Area and Switzerland to other countries, some of which have not been determined by the European Commission to have an adequate level of data protection. When we do so, we use a variety of legal mechanisms, including contracts, to help ensure your rights and protections. To learn more about the European Commission’s decisions on the adequacy of personal information protections, please visit:

European Data Protection Rights – including General Data Protection Regulation (“GDPR”)

If the processing of personal information about you is subject to European Union data protection law such as GDPR, you have certain rights with respect to that data:
  • You can request access to, and rectification or erasure of, personal information;
  • If any automated processing of personal information is based on your consent or a contract with you, you have a right to transfer or receive a copy of your personal information in a usable and portable format;
  • If the processing of personal information is based on your consent, you can withdraw consent at any time for future processing;
  • You can to object to, or obtain a restriction of, the processing of personal information under certain circumstances; and
  • For residents of France, you can send us specific instructions regarding the use of your data after your death.
To make such requests, contact us as described in the How to Contact Us section. When we are processing data on behalf of another party that is the “data controller,” you should direct your request to that party. You also have the right to lodge a complaint with a supervisory authority, but we encourage you to first contact us with any questions or concerns.

Retention of Your Personal Information

We retain your personal information for as long as necessary to provide our Business Services and fulfill your requested transactions, or for other legitimate business and legal purposes (e.g., complying with laws, resolving disputes, and enforcing our agreements). Since the needs can vary for different types of personal information, these actual retention periods can vary significantly based on criteria such as user expectations or consent, the sensitivity of the data, the availability of automated controls that enable users to delete data, and our legal or contractual obligations.

Notice to California Residents

Under California Civil Code Section 1798.83, California residents who have an established business relationship with us may choose to opt out of our sharing your personal information with third parties for their direct marketing purposes. If you are a California resident and (1) you wish to opt out; or (2) you wish to request certain information regarding our disclosure of your personal information to third parties for the purpose of direct marketing, please send an e-mail or write us as described in the How to Contact Us section.

Information We Collect On Behalf of Our Retail Partners

Goodwell acts as a service provider for each of our Retail Partners, in that we provide our services for the benefit of the client. Each of our Retail Partners uses Goodwell products and services to provide retail services to their own customers, and may include the collection of personal information regarding those customers (“Retail Customer Data”). Each Retail Partner instructs us as to what types of Retail Customer Data it would like us to collect on its behalf.

Goodwell will retain personal data we process on behalf of our Retail Partners for as long as needed to provide services to our Retail Partners, and as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

If you are a customer of one of our Retail Partners and would no longer like to be contacted by one of our Retail Partners that uses our Business Services, please contact the Retail Partner that you interact with directly.

Goodwell may transfer personal information to companies that help us provide our service. Transfers to subsequent third parties are covered by the service agreements with our Retail Partners.

Goodwell acknowledges that you have the right to access your personal information. With respect to personal data Goodwell processes when providing Business Services, an individual who seeks access, who seeks to correct, amend, delete inaccurate data, or who seeks to withdraw consent to further contact should direct his/her query to the applicable Goodwell Retail Partner. If the Retail Partner requests Goodwell to remove the data, we will respond to their request within 30 days.

We treat Retail Customer Data collected on behalf of Retail Partners as the property and confidential information of the applicable Goodwell Retail Partner. We reserve a limited right to disclose Retail Customer Data as required by law, a valid court order, or other request from a governmental authority, or as instructed by a Retail Partner.

Changes to this policy

We will update this policy from time to time when necessary to reflect changes in our Business Services, how we use personal information, and applicable law. When we post changes to this policy, we will revise the "last updated" date at the top of this policy. If there are material changes to this policy or in how we will use your personal information, we will notify you by prominently posting a notice of such changes on our websites, or in some cases by sending you an email, or we will obtain your consent regarding such changes as may be required by law. We encourage you to periodically review this policy to be informed of how we are protecting your information.

How to Contact Us

If you have questions or concerns about our collection, use, and/or retention of your personal information please contact us per the contact information below and we will respond within 30 days.

Chief Privacy Officer, c/o Goodwell Technologies, Inc., 2018 156th Ave NE, Bellevue, WA 98007, USA or email